Marathi Newspaper In Mumbai and Pune
With the launch of new editions, the local news of the place began to find a place. Different perceptions of local and regional aspirations and identities also began to be expressed in the newspapers. The Kolhapur edition of ‘Sakal’ was started in 1980 by ‘Sakal’ (Pune). In 1981, the Lokmat newspaper group started a new edition from Aurangabad.
The morning Mumbai edition had also started before 1980. The Loksatta Express Group launched versions from Pune, Ahmednagar and Nagpur. Lokmat has taken a strong lead in publishing local editions and bringing most of Maharashtra to its distribution area. Today, most editions of ‘Lokmat’ are published in Marathi language. This is followed by ‘Sakal’ and ‘Lok Satta’. Sakal started a new experiment two years ago (2000) called Yuva Sakal for young readers only. The experiment seems to have been successful and the new daily is being well received.
Featuring news, compelling photographs, and columns expressing the thoughts of young friends, this small issue (8 pages – slightly different in size) is included. Apart from this, ‘Sakal’ started ‘Arthamanthan’, a weekly that monitors financial developments, and took its letters to different readers. ‘Arthamanthan’ gave constructive impetus to the habit of reading only economic affairs in English. This weekly provides good guidance on agriculture, stock market, investment.
Changes in design New technologies, ease of use of color photographs have revolutionized the field of newspapers since 1985. Using color photographs, the old composing methods came to an end and beautiful methods like photo composing began. So observing the numbers, looked attractive. Not only the daily issues but also the supplies became colorful-attractive, making it easier to give the ninth topic to the readers. The layout was attractive and color photographs were easy to use. There have also been dramatic changes in the means of communication and speed. All of this has had the effect of making the newspapers look more vibrant and vibrant.
Newspapers began to look at supplies and specials as part of business growth. The supply chain changed, focusing mainly on the arts and crafts. Fashions, new clothes, beauty products, sexual issues, family tensions, movies, TV series, writing about information all came to the fore. Issues of special interest to female readers began to be drawn. Newspapers regularly introduced children’s games and comics, giving special attention to the writings of celebrities from various fields. Newspapers have tried to give readers many aspects of personality development during this period.
In addition to this, the newspapers have presented the stories of successful and ingenious people who go ahead and achieve their goals through articles like ‘Success story’. Significant changes have started to be seen in Marathi newspapers from Mumbai to Nagpur-Chandrapur. If you look at the Sunday editions of Akola’s ‘Deshonnati’ or the daily ‘Sanchar’ in Solapur, you can see this.
How much contentment has resulted from this change. This, however, is the subject of detailed study. The changes in the composition, the color scheme during this period, in terms of providing, however, also made the news layout attractive. This should be taken into account.
On the front page, a line introducing the topics in the issue and color photos, colorful cartoons, the news of the anchor on page 1 in the color box, the proper use of colors in the map, all these aspects of the news layout became attractive. The method of giving the logo giving the personality of the page was started. So each of these pages got a unique personality.
Due to the use of ‘Maharashtra’, ‘Pune City’, ‘Composite’, ‘Selected’, ‘Foreign News’, ‘Market-Stock Market’ pages, those pages became attractive. The ‘Gaonkari’ newspaper group gave a pleasant shock to the Marathi readers by launching a weekly film called ‘Rasrang’. The same group attracted readers by launching a colorful Prabodhanpar magazine on the theme of ‘Reader’s Digest’ called ‘Amrut’.